Q1 2025:
The idea takes shape — a successful market entry
Concept and strategy formation:
We have developed the fundamental project idea: creating a token backed by a real agricultural business (a farm in the Tambov region) to underpin its value.
Formulated the initial ecosystem development vision and prepared foundational concept documents.
Token launch and DEX listing:
Successfully launched the token on the BLUM meme launchpad.
The project demonstrated strong market interest, reaching the threshold required for DEX migration (trading volume >1,500 TON / market cap >$30,000).
The token became available for trading on TON's leading DEX — Ston.fi — and was integrated into popular aggregators such as Swap.Coffee.
Community and team building:
Launched official Telegram and Twitter channels; an initial community core of several hundred early adopters formed around the project.
Optimized the team structure to improve operational efficiency and reduce costs at the early stage.
Q2 2025:
Capitalization growth and foundation strengthening
Market breakthrough and liquidity management:
We have achieved explosive growth: peak token market capitalization reached $350,000.
Executed marketing campaigns to drive trading activity, propelling the project to leading positions in DEX screeners.
Carried out a token buyback program to stabilize the price and added $10,000 to the liquidity pool (plus the equivalent in project tokens).
Product development and strategic positioning:
Developed and published detailed project tokenomics, defining the ecosystem's economic model;
Established core positioning: the project's focus on organic agriculture became its primary value proposition and key differentiator;
Began the research and design phase for the token's fundamental utility functions: holder rewards, land lease and purchase (with thorough exploration of the legal framework).
Transparency and trust building:
Launched regular video reports from the farm fields to strengthen investor confidence through transparent, verifiable proof of real operations.
Held the first AMA sessions with the project founder for direct dialogue with the community.
Locked 40% of team tokens for 3 months to prove long-term commitment.
Marketing and PR:
Launched initial advertising campaigns in niche Telegram channels to grow the audience.
The project received coverage in specialist agricultural media at both regional and federal levels — confirming the industry's interest in innovation at the intersection of crypto and the real economy.
Q3 2025:
Delivering utility and entering the agricultural sector
Launch of the flagship product — Long-Term Holder Rewards Program:
Developed and launched a fully operational rewards program, directly linking holder income to the performance of a real business.
The mechanism requires a 1-year token lock to participate, with payout amounts calculated by formula following actual harvest sales — creating long-term value for holders.
Token integration into business processes (B2B Utility):
Introduced a utility function for farm partners: holding tokens became a prerequisite for collaboration (for example, for suppliers and farmers using the project's infrastructure).
Token holders received priority rights to harvest shipments — creating strong demand against a backdrop of limited supply.
Community development and marketing:
Ran a series of marketing activities to drive audience engagement, including trading competitions, idea contests, and meme challenges with prize pools.
Continued the policy of maximum transparency: regularly published video reports documenting the harvest and ongoing farm work.
Recognition within the professional community:
The project founder delivered presentations at leading Russian agro-industrial forums, introducing the project's innovative model to an expert audience and reinforcing the project's reputation at the intersection of IT and agribusiness.
Q4 2025:
Transformation into an RWA project and strategic development
Strategic pivot to RWA (Real World Assets):
Undertook a fundamental repositioning: the project officially transformed from a meme coin into a fully-fledged RWA project, where the token is directly tied to real-world assets and their yield.
At the VII Federal Forum on IT and Digitalization in Agriculture, we presented the ambitious concept of "AUM Trust: Farm of the Future" — defining the project's development direction for years ahead.
Implementation of core economic mechanics:
Launched a permanent seasonal token buyback program: 5% of the farm's actual profit after each harvest is directed toward buying back $AUM tokens from the open market, directly increasing their value.
Completed the first buybacks totaling approximately $9,000 and by that demonstrated full transparency of the mechanism through on-chain data.
Large-scale token lockup to build trust:
The team demonstrated an unprecedented level of commitment to the project by locking 600 million tokens (60% of total supply) until May 2026.
Under the rewards program, holders locked 60 million tokens (with unlock scheduled for August–October 2026), confirming long-term confidence in the project's yield instruments.
Development of an expert content strategy:
To expand reach, we launched official channels on YouTube, Rutube, and VK Video.
The project transitioned to expert-driven content: we launched interview formats with agronomists and began covering key industry topics (such as the harm of chemical fertilizers). This phase was focused on platform exploration and continuous improvement of content quality.
2026: Scaling and reaching the next level
2026 will be the year of exponential growth, consolidated legal standing, and expansion across both the digital and physical world. Our goals reflect the transition from an early-stage startup to a serious business — and a leader in the RWA niche within the agricultural sector
Q4 2025:
Transformation into an RWA project and strategic development
Infrastructure and product development
New website development: building a modern platform that will serve as the central hub for investors, partners, and clients.
Legal base development: comprehensive work to bring all project operations into full compliance with Russian Federation law. This includes entity registration and obtaining the necessary documentation to ensure maximum transparency and legitimacy of token operations and farm asset transactions.
Economic growth and capital raising
Reaching a $1,000,000 market capitalization: a strategic milestone to be achieved through product development, growth in real-world assets, and marketing efforts.
Attracting major investors: actively seeking and engaging strategic investors and funds to inject capital into both the token and the direct expansion of farmland and modernization of agricultural operations.
Tokenomics optimization: increasing the proportion of tokens held by the team and long-term partners to reduce volatility, decrease sell-side pressure on the market, and stimulate organic demand growth.
Marketing, PR, and community growth
Raising brand awareness: a comprehensive PR strategy targeting recognition across three core brand pillars:
$AUM as a leading RWA crypto project;
The farm as a benchmark for organic agriculture.
Founder Vyacheslav Vasyliuk as a visionary and expert at the intersection of agribusiness and blockchain.
Content strategy scaling: growing audiences on YouTube, Rutube, and VK Video through improved content quality, new formats, and collaborations. The goal is to become the leading media resource on organic farming and agri-tech in the Russian-speaking world.
Federal media coverage: securing regular project presence in leading national business and agricultural publications to strengthen reputation and reach new audiences.
Team expansion and partnerships: strengthening the team and bringing new specialists on board.
Building strategic partnerships: Developing a partner network with major agricultural distributors, technology companies, and other agri-market participants to create synergies and new growth opportunities.
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About our farm
A closer look at what we grow, how we work, and the principles we stand by
Intro article
Token, blockchain, RWA — explained in plain language, what it all means and how it works
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2026 @ AUM Yoga-Ferma
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